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www.FL-Seafood.com
the web site of the
Bureau of Seafood and Aquaculture Marketing
Division of Marketing and Development
Florida Department of Agriculture and Consumer Services
2051 East Dirac Drive
Tallahassee, FL 32310-3760

Florida Department of Agriculture and Consumer Services
Adam H. Putnam, Commissioner

Seafood Retail Point-of-Sale
Display Materials and
Industry Training Resources

Fresh From Florida Seafood

It is our job to help you sell Florida seafood and aquaculture products. Whether you are a retailer, wholesaler, commercial fisherman or aquaculturist, it is our mission to help you increase your sales, expand your market and increase your profits. These marketing and sales tools are available to you free of charge. Maximum quantities for individual items are indicated below. Materials listed on this page are for retailers and those involved in the seafood industry. (Consumers wishing to order brochures should click here.)

Please note that some brochures are currently out of stock, but will be reprinted soon. If the brochure you seek is currently not available, please check back.

 Item Name Description and Image Quantity
Brochure:
Florida Seafood Buying Guide		 View image. A guide to buying native Florida seafood. 50 100
Brochure for Kids:
Florida Seafood
Fun Facts and Activities		 View image. Includes word search, maze and other activities for kids. 50  100
Brochure:
Florida Seafood
Healthy Facts		 View image. Tips on handling and cooking seafood, plus nutritional values for many species.
Brochure:
Florida Seafood Species Series		 View English. View Spanish. Color brochures with recipes, storage and nutrition information for each species. Many are available in Spanish, as indicated below.
  Alligator 50 100
  Blue Crab 50 100
  Grouper 50 100
  Hard Clams 50 100
  Mullet 50 100
  Oysters 50 100
  Pompano 50 100
  Rock Shrimp 50 100
  Wild Shrimp 50 100
  Snapper 50 100
  Spiny Lobster 50 100
  Stone Crab 50 100
  Swordfish 50 100
  Yellowfin Tuna 50 100
POP Stickers:
"Florida Gulf Safe" Logo		 View image. Round logo with blue lettering on a white background; stickers available in 2-inch and 4-inch sizes.
Poster:
"Florida Gulf Safe" Logo		 View image. 18" x 24". Full-color poster featuring Florida's Gulf Safe Logo. Limit 2 per store.
Posters:
Florida Gulf Seafood Poster Set		 View image. 18" x 24".
Set of 20 posters promoting seafood products from Florida's Gulf coast. A set includes two copies each of the following: blue crab, clams, grouper, oysters, rock shrimp, shrimp, snapper, spiny lobster, stone crab claws, and combination. Limit two sets per order.		 1 set

2 sets
Table Tent:
"Florida Gulf Safe" Logo		 View image. 5" x 6". Full-color table tent featuring Florida Gulf Safe Logo. Limit to number of tables.
Display Case Ice Pick:
Enjoy Fresh Seafood!
Florida Gulf Safe		 View image. Point-of-purchase ice pick display tags. Lmit 10 per store
Display Case Ice Pick:
Buy Florida Pink Shrimp
From Florida (frozen)		 View image. Point-of-purchase ice pick display tags. Limit 10 per store.
Display Case Ice Pick:
Florida Farm-Raised Clams
The Best, Product of USA		 View image. Point-of-purchase ice pick display tags. Limit 10 per store.
Display Case Ice Pick:
Florida White Shrimp		 View image. Point-of-purchase ice pick display tags. Limit 10 per store.
POP Display:
Plastic Recipe Brochure Holder		 View image. Size: 5" x 7" x 2". Quantities are limited.
Industry Poster:
Yum ... Florida Seafood
Go Native! Eat Florida Stone Crab		 View image. Size: 18" x 22". Full-color poster featuring Florida stone crab photo. Limit 2 per store.
Industry Training Video:
Maintaining Seafood Quality DVD		 View image. Product quality is a critical for seafood retailers to sustain repeat sales. This video provides guidelines for maintaining seafood quality. It addresses how seafood spoils, quality evaluation and storage. Limit 1 per store.
Industry Table Tent:
Yum ... Florida Stone Crab		 View image. Size: 5" x 6". Full-color table tent featuring Florida stone crab photo. Limit to number of tables
Video:
"Discover Florida Aquaculture" DVD		 View image. Length: 10 minutes. Introduction to Florida aquaculture. Limit 1 per store.
Industry Brochure
Exotic Florida Alligator Meat		 View image. Size: 8-1/2" X 11". A full-color industry brochure that provides an overview of the alligator industry and the characteristics of alligator meat. Includes: Nutrition information, meat cuts and a suppliers list. Limit 1 per company.

Working Waterfronts Videos: “Florida’s Fishing Traditions” (FLORIDA RESIDENTS ONLY)
Video:
"Sebastian"		 View image. Length: 37 minutes. History and seafood heritage of Sebastian, Florida. Limit 1 per store.

Contact and Shipping Information

Incomplete orders cannot be processed.
Materials cannot be shipped outside the United States.

Name
FAPC Membership Are you a member of the Florida Agricultural Promotional Campaign (FAPC) "Fresh from Florida" program? If not, you will also need to complete the FAPC application for Florida seafood and aquaculture retailers and restaurants. Yes No. Click here to complete and submit FAPC application.
Address
Contact
Special Instructions / Question / Additional Information
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