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www.FL-Seafood.com
the web site of the
Bureau of Seafood and Aquaculture Marketing
Division of Marketing and Development
Florida Department of Agriculture and Consumer Services
2051 East Dirac Drive
Tallahassee, FL 32310-3760

Florida Department of Agriculture and Consumer Services
Charles H. Bronson, Commissioner
Fresh From Florida Seafood


Seafood Retail Point-of-Sale
Display Materials and
Industry Training Resources

It is our job to help you sell Florida seafood and aquaculture products. Whether you are a retailer, wholesaler, commercial fisherman or aquaculturist, it is our mission to help you increase your sales, expand your market and increase your profits. These marketing and sales tools are available to you free of charge. Maximum quantities for individual items are indicated below. Materials listed on this page are for retailers and those involved in the seafood industry. (Consumers wishing to order brochures should click here.)

Please note that some brochures are currently out of stock, but will be reprinted soon. If the brochure you seek is currently not available, please check back.

 Item Name Description and Image Quantity
Brochure:
Go Native
Florida Seafood Buying Guide		 View Image. A guide to buying native Florida seafood. 50   100  
Brochure for Kids:
Florida Seafood
Fun Facts and Activities		 View Image. Includes word search, maze and other activities for kids. 50   100  
Brochure:
Florida Seafood
Healthy Facts		 View Image. Tips on handling and cooking seafood, plus nutritional values for many species.
Brochure:
Florida Pink Shrimp
As Fresh As It Gets		 View image. Five pink shrimp recipes with nutritional values. Full color.
Brochure:
Florida Seafood Species Series		 View English. View Spanish. Color brochures with recipes, storage and nutrition information for each species. Many are available in Spanish, as indicated below.
  Alligator 50 100
  Blue Crab 50 100
  Farm-Raised Catfish (in Spanish) 50 100
  Grouper 50 100
  Hard Clams 50 100
  Mahi-Mahi 50 100
  Pompano 50 100
  Rock Shrimp 50 100
  Snapper 50 100
  Spiny Lobster 50 100
  Stone Crab 50 100
  Yellow Fin Tuna 50 100
POP Stickers:
"Florida Gulf Safe" Logo		 View image. Round logo with blue lettering on a white background; stickers available in 2-inch and 4-inch sizes.
Industry Table Tent:
"Florida Gulf Safe" Logo		 View image. Size: 5" x 6". Full-color table tent featuring plated Florida Seafood with Gulf Safe Logo photo. Limit to number of tables.
POP Display:
Buy Florida Pink Shrimp
From Florida (frozen)		 View image. Point-of-purchase ice pick display tags. Limit 10 per store.
POP Display:
Florida Farm-Raised Clams
The Best, Product of USA		 View image. Point-of-purchase ice pick display tags. Limit 10 per store.
POP Display:
Florida White Shrimp		 View image. Point-of-purchase ice pick display tags. Limit 10 per store.
POP Display:
Fresh From Florida logo		 View image. Point-of-purchase ice pick display tags. Limit 10 per store.
POP Display:
Plastic Recipe Brochure Holder		 View image. Size: 5" x 7" x 2". Quantities are limited.
POP Display:
Ask For Wild American Shrimp From Florida		 View image. Size: 16" x 12" danglers. Two-sided full color die-cut that hangs from the ceiling. Limit 5 per store.
POP Display:
Static Cling For Windows		 View image. Unless it says Fresh from Florida It's Not! Size: 5"x 7". Limit 5 per store.
POP Video:
Seafood Retail Video		 View image. 14:24-minute video with facts, handling tips and recipes. Limit 1 per store.
Industry Poster:
Yum ... Florida Seafood
Go Native! Eat Florida Stone Crab		 View image. Size: 18" x 22". Full-color poster featuring Florida stone crab photo. Limit 2 per store.
Industry Poster:
Yum ... Florida Mullet
Go Native! Eat Florida Mullet		 View image. Size: 18" x 22". Full-color poster featuring Florida mullet photo. Limit 2 per store.
Industry Poster:
Florida Fin Fish		 View image. Size: 22" x 35". Full-color poster featuring illustrations of Florida fish, preparation tips, substitute species, appearance and handling information. Limit 2 per store.
Industry Poster:
Florida Shellfish		 View image. Size: 22" x 35". Full-color poster featuring illustrations of Florida shellfish, preparation tips, substitute species, appearance and handling information. Limit 2 per store.
Industry Poster:
How to Keep Florida Clams Fresh		 View image. Size: 16" x 20". Full-color poster on storage and handling guidelines for retail/food service staff. Limit 2 per store.
Industry Poster:
Soft Shell Blue Crab		 View image. Size: 16" x 24". Full-color poster featuring illustrations with suggested ways to serve soft shell blue crab. Limit 2 per store.
Industry Poster:
Hard Shell Blue Crab Meat		 View image. Size: 16" x 24". Full-color poster featuring illustrations with suggested ways to serve hard shell blue crab meat. Limit 2 per store.
Industry Poster:
Wild and Wonderful Florida Shrimp		 View image. Size: 16" x 20". Limit 2 per store.
Industry Flyer:
Handling Shrimp		 View image. Letter Size. Flyer printed on waterproof paper for enclosure in wholesale shipments to retailers. Educational information on flyer provides selling tips for staff on Florida wild caught shrimp including its natural characteristics, qualities, as well as consumer storage and handling tips. Limit 2 per store. (Wholesalers who need a quantity of flyers to include in their shipments to retailers should indicate the quantity desired to the right and then explain in the "Comments" section below.)
Industry Flyer:
Handling Live Hard Clams		 View image. Size: 5" x 7". Flyer printed on waterproof paper for enclosure in wholesale shipments to retailers. Educational information on flyer provides your staff with storage tips to ensure the best quality and the longest possible shelf life. Limit 2 per store. (Wholesalers who need a quantity of flyers to include in their shipments to retailers should indicate the quantity desired to the right and then explain in the "Comments" section below.)
Industry Training Video:
Maintaining Seafood Quality DVD		 View image. Product quality is a critical for seafood retailers to sustain repeat sales. This video provides guidelines for maintaining seafood quality. It addresses how seafood spoils, quality evaluation and storage. Limit 1 per store.
Industry Fleet Signage:
Truck Decal
Fresh From Florida Logo		 View image. Size: 14"x 16". Limit 10.
Industry Table Tent:
Yum ... Florida Stone Crab		 View image. Size: 5" x 6". Full-color table tent featuring Florida stone crab photo. Limit to number of tables
Booklet:
"Discover Florida Aquaculture"		 View image. Size: 8 1/2" x 11". Full-color, 20-page introduction to Florida aquaculture. 25 50
Poster:
"Discover Florida Aquaculture"		 View image. Size: 22" x 35". Full-color poster featuring illustrations of the top Florida aquaculture types. Limit 2 per store.
Sticker:
"Discover Florida Aquaculture"		 View image. Size: 1 1/2" diameter. Full-color sticker.
Video:
"Discover Florida Aquaculture" DVD		 View image. Length: 10 minutes. Introduction to Florida aquaculture. Limit 1 per store.
Industry Brochure
Exotic Florida Alligator Meat		 View image. Size: 8-1/2" X 11". A full-color industry brochure that provides an overview of the alligator industry and the characteristics of alligator meat. Includes: Nutrition information, meat cuts and a suppliers list. Limit 1 per company.
POP Display:
Alligator Product Endorsement Card		 View image.Signed by Charles H. Bronson, Commissioner of the Florida Department of Agriculture and Consumer Services. Quantities are limited.
Go Native! Eat Florida Seafood
Table Tent:
Go Native!		 View Image. Size 5" x 6".
Menu Sticker:
Go Native!		 View Image. Size 1 1/2" diameter.
Window Decal:
Go Native!		 View image. Size 5" x 7".
Poster:
Go Native!		 View image. Size 18" x 22".
Information Card:
Go Native!		 View image. Size 3 1/2" x 2".

Working Waterfronts Videos: “Florida’s Fishing Traditions” (FLORIDA RESIDENTS ONLY)
Video:
"Sebastian"		 View image. Length: 37 minutes. History and seafood heritage of Sebastian, Florida. Limit 1 per store.

Florida's Tastiest Catch (FLORIDA RESIDENTS ONLY)
Poster:
Florida's Tastiest Catch		 View image. Size 18" x 24" Full-color poster, featuring Johnathan and Andy Hillstrand. Limit 2 per store
Table Tent:
Florida's Tastiest Catch		 View image. Size 5" x 6" Full-color poster picture, featuring Johnathan and Andy Hillstrand. Please limit to number of tables

Contact and Shipping Information

Incomplete orders cannot be processed.
Materials cannot be shipped outside the United States.

Name
FAPC Membership Are you a member of the Florida Agricultural Promotional Campaign (FAPC) "Fresh from Florida" program? If not, you will also need to complete the FAPC application for Florida seafood and aquaculture retailers and restaurants. Yes No. Click here to complete and submit FAPC application.
Address
Contact
Special Instructions / Question / Additional Information
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